1988 - 1992

• After working several years for a successful national promotional company, Will Springer opens agency as Will Springer & Company
• Purchases first Macintosh computer
• Operates from home office for 5 years
• Hires freelancers writer Steve Cooper and designer Norman Koski
• Changes company name to Springer Marketing & Advertising

1993

• Springer Marketing & Advertising moves to the rental office
• Ricci Fender joins as Operations Manager
• Will Springer joins the Roundtable of Advertising Agencies
• Norman Koski hired as Creative Director

1994

• Systematization of financial, administrative and production processes
• Agency migrates to a focus on technical industrial accounts

1995

• Joined 2nd Wind Network - international association of ad agencies
• Completed first strategic planning session
• Produced first gold stamped brochure

1996

• Completed work for first Fortune 500 company
• Bumped out major agency for a first international account
• Completed first video for national manufacturer
• Produced first international direct mail for industrial client

1997

• Purchases/upfits 126 Underwood Road building/office space
• Completed first international marketing activities
• Produced trade show booth w/’Robot Slinging TVs’
• Developed first full scale “Marketing Plan”
• Reorganized systems/processes for improved efficiencies and account service
• Conducted first international product introduction research in 6 countries
• Revenues reach one million dollars

1998

• Produced first international trade magazine print ads
• Developed first international trade publication media buy
• Completed first international brand support program for acquisition
• Produced first client ‘off site’ marketing retreat event

1999

• Springer Marketing & Advertising incorporates under the name Technicomm Marketing & Advertising
• Created PowerPoint for sales support
• Produced first full color 75 page engineering product catalog
• Developed and distributed first bulky mailer specialty promotion item
• Concepted new product name and roll out for a new product line
• Provided translation services for marketing materials
• Assist clients at Paris Trade Show with marketing and logistics

2000

• Will Springer consults with international client in Germany
• Produced first ‘full-scale’ public relations press kit
• Facilitated first long distance ‘instant messaging’ branding session
• Developed first industrial newsletter
• Secured first international industrial client

2001

• Assisted with trade/public relations damage control
• Completed first customer ‘perception survey’
• Designed and printed product line cards
• Produced first website

2002

• Completed first international product feasibility study

• Completed first ‘in field’ survey and research in Texas

2003

• Completed first animated PowerPoint segment

2004

• Obtained first non-profit full scale plan including research, feasibility study, business plan, marketing action plan and budget
• Completed first ‘life like’ animation for web site application

2005

• Produced first on-line video
• Conducted a nationwide distributor survey
• Produced first wall sized product selection poster
• Developed first funding tool – 150 page leather bound development plan

2006

• Created first 20’ trade show booth & graphics
• Created brand standards manual
• Developed first fleet vehicle signage

2007

• Produced first ‘how-to-video’ for technical products
• Conducted first trademark research

2008

• Produced dealer marketing kit for sales support
• Produced product templates for easy client updates

2009

• Conducted market-specific comprehensive marketing research study
• Created a marketing action plan for multiple dealers
• Facilitated team building consultation for international manufacturer

2010

• Assessed 30 field offices for marketing & sales readiness
• Developed 3D graphics of technical engineered products
• Developed comprehensive brand & tools for new company introduction
• Creation of distributor e-commerce introduction process

2011

• Produced on-line technical product selection catalog
• Design & production of kiosk explaining the technical process to laymen
• Aerial photography of two manufacturing facilities
• Managed logistic services for international trade show
• Re-message, re-design and re-printing of multiple sales materials
• Trade show attendance for tactful gathering of competitive information
• Marketing audit to assess situation, problems and implications
• Product planning consultation prior to market re-introduction

2012

• Imbedded website video for introducing new international client services
• Intranet website for international manufacturer