Even the world's largest stitchbonder can experience flat sales. When it happened, Tietex International decided the solution was to expand its presence internationally. They looked to the Pacific Rim for new strategic partners and to us for the right strategy and execution. We created a new corporate identity for Tietex that established a unique brand identity overseas while strengthening their presence here at home. The new stance line, "We're Global and Growing" was supported by collateral material and in the trade magazines.